Social media plays a huge role in growing businesses in today’s digital age. While platforms like Facebook and Instagram are great for connecting with potential customers personally, LinkedIn is the go-to social network for business professionals.
LinkedIn is a powerful tool that can help you connect with other professionals, share your company’s story, and build thought leadership within your industry. It is a powerful B2B platform. You can generate leads, drive website traffic, and build relationships with potential customers.
Let’s dive in to find out how LinkedIn can help you grow your business. Before reading further, check out my LinkedIn eBook.
Related: LinkedIn Business Essentials
Why Use LinkedIn?
A platform with 830 million members with over 58 million registered companies. How can this not be a powerful tool for business growth? Especially when 2 new members join every second.
The average LinkedIn user has 9 times more income than the average Facebook user and is worth 2.5x more than the average Twitter user to your business.
It is the perfect platform to connect with other businesses, find new customers, and promote your company. And the best part is it’s free.
7 Ways To Grow Your Business With LinkedIn
Other social media platforms like Facebook, Instagram, Twitter, and Snapchat are more geared towards connecting with friends and family. LinkedIn is strictly a business and job-oriented platform.
It’s a powerful tool for salespeople, recruiters, and entrepreneurs to connect with other professionals in their industry. Here are some ways you can use LinkedIn to grow your business.
Create Awareness and Improve Brand Reputation
You can share your company story with LinkedIn’s company pages and improve brand awareness. Your page should include a description of what your company does, your company values, products and services, job openings, and any recent news or press releases.
You can also use LinkedIn page to post updates about your company. These updates appear in the feeds of people who follow your company page and can help improve your brand reputation.
With that LinkedIn also has a publishing platform where you can write articles to share your expert knowledge and grow your brand reputation. These articles are seen by people who follow you and can help improve your credibility as an expert in your industry.
Generate Potential Leads and Increase Sales
LinkedIn is a great platform for salespeople to connect with potential customers. You can use LinkedIn’s advanced search features to find prospects that match your ideal customer profile.
Once you’ve found some good leads, connect with them. You can also join LinkedIn groups to connect with potential customers and generate leads.
You can also use LinkedIn’s InMail feature to reach out to members with whom you’re not connected. InMail allows you to send messages directly to another member’s inbox.
It is a great way to reach out to potential customers you otherwise wouldn’t be able to contact.
Build Relationships and Connect With Other Professionals
LinkedIn is a great platform for connecting with other professionals in your industry. You can join different groups to connect with like-minded people, participate in discussions, and collaborate on projects. You can share the content in groups that you are posting on your profile. With this you can increase the impression and can get more views.
Rank Your Brand Name on Google
Whenever your search for the name of any popular person or brand on Google, the first thing that appears is their social media profiles. And LinkedIn is always in the top 5. You can see that I have searched about “Gary Vaynerchuk“ and his LinkedIn profile coming before YouTube.
So if you want to rank your brand name on Google, you need an active and optimized LinkedIn profile. It will help improve your brand’s visibility and searchability online. Also, add keywords to your profile so people can easily find you.
Source and Engage Top Talent
Even if you are operating as an individual on LinkedIn, don’t worry. You can still use this platform to engage with top talent. Use LinkedIn’s advanced search features to find popular professionals in your field.
You can engage with them by writing articles, blog posts, commenting on their posts, and sending messages. This way you can also get exposure to your profile. Which will eventually lead to more opportunities, customers, and sales.
Use Advertising on LinkedIn
It is important to have a presence on all social media platforms. Still, every platform is not the right one for your business. LinkedIn Ads is a great way to reach out to professionals and businesses that might be interested in what you’re selling.
You can use LinkedIn’s targeting options to target your ads to a specific audience. It ensures that your ads are seen by people most likely interested in them.
LinkedIn Ads are a great way to generate leads and increase sales. But it’s important to remember that you must create high-quality ads relevant to your target audience. Otherwise, you’ll just be wasting your money.
Find New Employees
As a business owner, you know how hard it is to find good employees. The process of finding, interviewing, and hiring can be very time-consuming and expensive.
But LinkedIn can help you save time and money by making it easy to find and connect with top talent. You can use LinkedIn’s search features to find candidates that match your ideal employee profile.
Once you’ve found some good candidates, connect with them. You can also use LinkedIn’s InMail feature to contact candidates with whom you’re not connected.
Use LinkedIn Story Feature
Like Instagram, LinkedIn has a story feature on profiles now. You can use it to post short informal videos that give your audience something to follow you or your company. Because when you are adding value to someone’s life, they are more likely to want to do business with you. And stories are a great way to show your audience what you’re up to and how you can help them.
Wrapping It Up
Everything you have learned till now, makes it quite clear that LinkedIn is not just a platform for job seekers. It’s a powerful tool and professional network that can be used to grow your business, find new customers, and connect with other professionals. So if you’re not using LinkedIn to grow your business, you’re missing out on a lot of opportunities.