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How to Leverage Pinterest for Business?

I’ll admit it. I was a late adopter of Pinterest. I didn’t see the point of using another social media platform when I was already trying to keep up with Facebook, Twitter, and Instagram. Pinterest is incredibly fun to use (I mean, who doesn’t love looking at pretty pictures all day?).

Also, it is a great tool for businesses. There’s no doubt about it, Pinterest is a powerful tool. With over 445 million monthly users worldwide. It’s an untapped goldmine for businesses of all sizes.

You may think, “I don’t need another social media platform. I can barely keep up with the ones I have!” But before you write off Pinterest as just another time suck, consider this: Pinterest is one of the most powerful tools you can use to drive traffic to your website or blog.

And it’s not just for businesses selling physical products; if you have a service-based business, there are plenty of ways to use Pinterest to your advantage. There are many success stories about how businesses have used Pinterest to increase their traffic and sales.

You’ve all seen those perfectly curated Pinterest boards with beautiful images and color schemes. And you’re probably thinking to yourself, “I could never do that.” Well, I’m here to tell you that you might be wrong.

You can do that. And you can use Pinterest to help grow your business. Now, let’s explore ways you can use Pinterest to drive your website or blog traffic.

Related: Use Empire Funnel Method To Make Money From Affiliate Marketing By Using Pinterest.

What is Pinterest?

Pinterest is one of the best platforms with over 445 million monthly active users as of November 2022. The site is based on the idea of a virtual pinboard, which allows users to “pin” images, videos, and other elements to their Pinterest boards.

In addition to being a visual bookmarking tool, Pinterest is a powerful search engine for finding amazing images for your blog or website.

How to Use Pinterest for Business?

If you want to use Pinterest to drive traffic to your website or blog, there are a few things you need to do:

Create Great Content

This should be a no-brainer, but I’ll say it anyway: you need to have great content for people to want to click through to your website or blog. Creating high-quality, original content is the best way to get people to take notice of your site. And when it comes to creating great content, one of the best ways to do it is by using stunning images.

Optimize Your Pins

When you’re creating a pin, make sure to include keyword-rich descriptions and hashtags. This will help ensure that your pins come up in search results when people are looking for topics related to your business. In addition, be sure to include a call-to-action in your pin descriptions.

For example, if you have a blog post you want people to read, you could include a call-to-

action like “Click through to read the full article.”

Join Relevant Group Boards

Group boards are one of the best ways to get your pins seen by more people. When you join a group board, your pins will be visible to all members. And since group boards have many followers, this is a great way to get your pins in front of more people.

Search on Pinterest using keywords related to your business to find relevant group boards. For example, if you sell handmade jewelry, you could search for “handmade jewelry group boards.”

Use Rich Pins

If you’re not using rich pins, you’re missing out on a great opportunity to get more traffic to your website. Rich pins add extra information to your pins, which can help your pins stand out in the Pinterest feed.

There are four types of rich pins: product, recipe, article and app. If you have a WooCommerce site, you can use the Yoast SEO plugin to add rich product pins.

Run Contests and Giveaways

People love free stuff. And one of the best ways to get people to take notice of your business is by running contests and giveaways.

When you run a contest or giveaway on Pinterest, include a call-to-action in your pins so that people know how to enter. You could also include a giveaway entry form on your website or blog to make it easier for people to enter.

Engage With Other Pinners

Engaging with other pinners is a great way to get more exposure for your business. When you comment on other people’s pins or repin their content, they’ll be notified and will likely take a look at your profile.

It is a great way to introduce your business to new people. And if you engage with enough people, you may even find yourself added to one of their group boards.

Use Pinterest Trends

Have you ever wondered which topic is currently trending on Pinterest? Well, there’s an easy way to find out. Every week, Pinterest sends a trend report that includes the top 10 trending topics on the site. You can use this information to create pins and boards relevant to what people are searching for on Pinterest.

Promote Your Pins

Like any other social media platform, you need to promote your pins if you want them to be seen by more people. There are a few ways to promote your pins:

  • Use Pinterest Ads: Pinterest ads are a great way to get your pins in front of more people.
  • Share Your Pins on Other Social Media Sites: If you have a following on other social media sites, like Facebook or Twitter, share your pins with them.
  • Add a Pin It Button to Your Website: A “Pin It” button to your website or blog makes it easy for people to share your content on Pinterest.

Analyze Your Results

Analyzing your results is the only way to know if your Pinterest marketing efforts are paying off. Luckily, there are a few ways to do this:

  • Check Your Website Traffic: One of the best ways to see if your Pinterest marketing is working is by checking your website traffic. Use Google Analytics to see how much traffic you’re getting from Pinterest.
  • Check Your Pinterest Analytics: Pinterest has an analytics tool that you can use to track your pins and boards. To access your Pinterest analytics, go to your profile and click on the “Analytics” tab.
  • Check Your Sales: If you’re selling products or services, check your sales to see if they’ve increased since you started using Pinterest.

Use Videos in Pins

Now you can add videos to your pins! It is a great way to add more interest to your pins and get more people to notice them. To add a video to your pin, simply upload it like any other image. You can also add videos from YouTube or Vimeo.

Try Pinterest Lens

Pinterest Lens is a visual search tool that allows you to search for ideas and products using images instead of words. Take a photo of something you’re interested in, or upload an image from your camera roll. Pinterest will show you visually similar ideas and products.

You can also use Pinterest Lens to learn more about an object you see in the real world. For example, suppose you see a piece of furniture you like.

In that case, you can point your camera at it and Pinterest will show you similar furniture styles. With Pinterest Lens, there’s no need to describe what you’re looking for in words – capture an image and let Pinterest do the rest.

Ending Thoughts

Pinterest is a powerful platform with millions of active users—but only if you know how to use it correctly. Following the tips in this article, you can leverage Pinterest to reach your target audience and grow your business.

Remember that success on Pinterest takes time and effort; Rome wasn’t built in a day. Be patient, stay focused on creating high-quality content, and you’ll see the results you’re looking for.

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