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Molina's Roofing Services

Ronnie Molina

Founder & CEO

Molina’s Roofing is a trusted partner for all roofing needs. Specialize in delivering high-quality roofing services that protect the home and enhance its appearance. From repairs to new installations, Molina’s Roofing skilled team is dedicated to providing reliable, efficient, and affordable solutions. They Believe in using only the best materials and delivering work that lasts, all while providing the friendly, reliable service their clients deserve. They also take pride in attention to detail and dedication to customer satisfaction.

Challenges

Molina’s Roofing Services, a prominent roofing company in South Florida, specializes in providing high-quality roofing solutions. The company faced significant online visibility challenges due to an unappealing website. It had an outdated design, poor-quality images, and a layout that failed to showcase the company’s expertise and range of services effectively. The website offered a challenging navigation experience, with essential information about services, warranties, and certifications difficult to locate. The website had minimal search engine optimization, lacking in targeted keywords, meta descriptions, and local SEO elements. This resulted in low search engine rankings for critical roofing services in South Florida, limiting the company’s online visibility to potential customers.

Solution

Undertook a full redesign of Molina’s Roofing Services website, focusing on a modern, visually appealing aesthetic that aligns with the company’s commitment to quality and professionalism. Simplified the site’s architecture for intuitive navigation, ensuring that information about services, pricing, and contact details was easily accessible. Performed detailed keyword research to identify high-value keywords related to roofing services, hurricane-impact windows, and doors in South Florida. Optimized website content, including service pages, blog articles, and meta tags, with these keywords to improve search engine visibility.

Results

Molina’s Roofing Services saw 71 growth in organic traffic from 0, driven by higher search engine rankings and improved user engagement. The number of online inquiries and quotes requested through the website also increased by 23 conversions from nothing, demonstrating the new design, and clear call-to-action (CTA) placements effectively encouraged user interaction and service inquiries. The website’s overall health remains strong, with excellent website speed ensuring a seamless user experience.

+71

Monthly visits

+23

Conversions

+350%

Increase in revenue

Increase in organic traffic
from 0 to 71 after first month of optimization

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