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babrbie thingz

Barbie Thingz Blow Dry Bar

Yisbet Miron

Owner

Barbie Thingz Blow Dry Bar is the perfect place for anyone looking to boost their beauty game. They pride themselves on delivering outstanding beauty salon services that focus on their clients. From personalized care that meets clients’ unique needs to innovative hair solutions that keep ahead of the trends, and expert styling techniques that bring out the client’s best look. The Barbie Thingz Blow Dry Bar team is a talented hairstylist and dedicated professionals to ensure an unforgettable salon experience that enhances natural beauty and lets individual style shine.

Challenges

One of the biggest challenges this company is that the website design lacks visual appeal, with outdated graphics, unattractive color schemes, and a layout that does not reflect the brand’s vibrant and professional image. This led to a high bounce rate as visitors were immediately turned off by the site’s appearance. The website suffered from poor search engine optimization, including missing metadata, inadequate keyword integration, and lack of content strategy. This resulted in low search engine rankings, reducing the visibility of Barbie Thingz Blow Dry Bar to potential clients searching for related services online.

Solution

Completely redesigned the website to make it look good and fit the brand’s energetic and professional image. Added a modern, easy design with nice colors, great pictures, and a setup that highlights the salon’s services and the talent of its stylists. Researched to find the right keywords our audience uses. Created a plan to use a blog for sharing tips on hair care, the latest styles, and salon updates, making the site more interesting. Used local SEO strategies, like updating our Google My Business listing and getting local listings, to help more people find us in search results.

Results

Barbie Thingz Blow Dry Bar saw a significant increase in organic traffic from 0 to 60, driven by improved search engine rankings and enhanced user engagement. The “Book Appointment” button on the website successfully get 7 conversions. The bounce rate decreased and the average session duration increased, indicating that visitors found the website more appealing and the content more engaging. The website’s overall health remains strong, with excellent website speed ensuring a seamless user experience.

+60

Monthly visits

+7

Conversions

+150%

Increase in revenue

Increase in organic traffic
from 0 to 60 after the first month of optimization

barbie thingz progress chart

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