In today’s digital age, every startup needs to have a strong online presence to succeed. However, as a startup founder, you might find it challenging to navigate the vast world of digital marketing. With so many tools and platforms available, it can be overwhelming to choose the right ones that will help you achieve your marketing goals.
If you’re looking for effective marketing tools that will give your startup the necessary boost in 2023, you’re in luck! In this post, we’ll share ten easy-to-use marketing tools that are designed to deliver results. From social media management to email marketing and SEO, we’ve got you covered. Whether you’re a tech startup, a fashion brand, or a restaurant, these marketing tools are versatile enough to work for any business. They’re also affordable, making them ideal for startups that are working with a limited budget.
Marketing forms the core of any business model. Indeed, it is a necessity to keep customers engaged across all the stages of the buying journey. But ‘necessity’ becomes an understatement when it comes to running a startup-oriented marketing campaign! It is imperative for startups to double down on a smart marketing approach that undergirds their set marketing and business objectives.
To help you with that, we have shortlisted some of the best marketing tools one can find on the market! In this post, we will run through a list of ten marketing tools that will not only help save time, money, and effort, but also facilitate increased brand awareness, sales, customer retention, and more. So let’s cut to the chase and dive right in, shall we?
Note: We are assuming you have a business website and social media accounts up and running.
A result-oriented marketing strategy is often a data-oriented strategy. And as a startup, you just don’t have the luxury to waste away the hard-earned money on “experiments.” With Google Analytics, you can build a data-driven marketing strategy as the tool is powerful enough to generate insights related to website traffic, target audience, and audience behavior. You even get to know the devices the target audience uses to access your website. The insights help optimize your online presence and marketing campaigns.
The Search Console by Google is an excellent SEO optimization tool that helps measure your site’s search traffic. It tracks the site’s performance while allowing you to discover search queries relevant to your company. Google Search Console is a free tool that even analyzes website engagement in terms of impressions, clicks, and position on search engine results.
Another search engine marketing tool in the list, SEMRush has tons of SEO-related tools to offer. Although it is paid, we highly recommend using it for its ability to generate ideas for webpages, track keyword positions, and provide high-quality analytics for paid online campaigns and social media.
Email marketing is not dead. It is one of the most reliable online marketing tactics we recommend in 2023. Mailchimp is one email marketing tool that helps leverage the tactic by extending a solid groundwork to allow startups successfully create, monitor, and execute their email marketing campaigns. It comes with email templates and designs you can customize for your brand. Mailchimp also helps create landing pages, social media ads, and more. It’s a complete email marketing tool!
Social media marketing will be key to your startup’s success as social media makes it easier to locate the target audience and build a significant outreach. However, managing social media marketing campaigns is quite an effort-intensive task. You have to conduct research, prepare content, and make sure the content is posted on the right platform and at the right time. With Hootsuite, you can virtually automate social media marketing as it helps nail post scheduling across all social media channels without having to switch between them! You can schedule/publish the posts, monitor your feeds, and keep a close tab on engagement — all this from one dashboard!
Don’t have the resources to hire graphic designers? Canva has your back! It is an online marketing tool that helps companies design social media posts, banners, invitations, presentations, videos, and much more. You can completely rely on Canva whenever you need to design a creative. It has tons of design templates (paid and free) and a plethora of stock footage to choose from. The drag-and-drop interface makes graphic design quite entertaining!
High-converting landing pages will quickly become your bread and butter, as these help with lead generation. An essential to growing a business, landing pages should have a customer-centric design to make it easier for the prospects to consume and retain the information on them. Leadpages help design effective landing pages with its easy-to-use landing page builder. You can choose from hundreds of well-designed and optimized templates and have a solid foundation to build upon.
Tempted to use influencer marketing? Why won’t you be — it works! Ninja Outreach is one influencer marketing tool that helps find influencers related to your niche. This is also an investment in customer relationship management. You can connect with niche-relevant influencers to promote your products and even execute your link-building campaigns. Indeed, it is a paid marketing tool. But, it makes running influencer marketing campaigns exceptionally simple.
As a startup, you should prioritize collecting customer data to develop a reliable buyer persona. You should be aware of your target audience, their requirements, issues, and expectations. With Typeform, you can build forms and conduct surveys to collect customer details and feedback. Typeform comes with tools like Quick Maker that allow quick yet effective creation of people-friendly forms, tests, surveys, and quizzes. It also facilitates easy integration with apps like Zapier, Slack, Google Sheets, and more.
Do you have a sales funnel in place? If not, it’s time you build one using ClickFunnels. It has more than a hundred thousand users that testify to its expertise in building attractive sales funnels to boost sales. This paid marketing tool comes with a ClickFunnels Editor that helps develop highly converting product pages, and Follow-Up Funnels that allow companies to have direct customer interaction.
Competition is tough out there. Therefore, it’s better to focus on the fundamentals and leverage the ten marketing tools mentioned in the post. However, you don’t necessarily have to use them all at once. We suggest you use the marketing tools as an extension of your business objectives. So first, figure out what you intend to achieve through your startup, and only then choose the marketing tools from the list. After all, an effective set of marketing tools will play a crucial role in your business’s growth and success. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!